Personal Media Manager lets subscribers easily use their camera phone to share pictures with friends, blogs, and with any social network or website. And it lets carriers capitalize mobile social trends with advertising and branding opportunities.

Key features, include:

• Library
  Repository for stored media. Save purchased as well as user generated content.
  
  
• My Phone
  Synchronize, backup and update mobile phone content such as contacts, pictures, video and audio.
  
  
• Organize
  Create albums for yourself. Share albums with others. Albums are viewable from a handset or the web.
  
  
• Channels
  User defined destinations for content publishing. Publish to email, wireless numbers, social network sites and more. Once created, publish directly from the handset.
  
  
• Storefront
  A place for the service provider to offer content to the subscriber such as wallpapers, ringtones and ringbacks.